Handling an iPhone 4 for the first time may inspire some almost contradictory feelings. On one hand, its metal frame, glass face and surprising heft suggest a solid toughness that you don’t quite get from handling plastic-bodied phones. At the same time, though, you may also feel a strong urge to protect it from the cruel, pavement-filled world, even if it means wrapping its finely crafted body in a sturdy case.
I tried to preorder an iPhone 4 online, but of course, I was one of the hundreds of thousands of potential buyers who could not get through the clogged Apple (Nasdaq: AAPL) and AT&T (NYSE: T) servers on June 15, the first day the companies began accepting early orders. By the time the servers and system recovered enough to let me in, I was facing a “Ships by July 2″ notice. Ouch.
My buddy has it worse. His won’t ship until July 14.
However, AT&T did get their shipments in on June 28, and they opened their doors to iPhone 4 sales the next day at 7 in the morning. I showed up in line at 4:30 a.m. I wanted to arrive earlier, but I was transferring a movie to my iPhone 3G, and iTunes made me sync and back up the entire old iPhone. Ultimately, I was 22nd in line. Not bad.
On the frantic drive there, though, I pulled up to a stoplight behind a Subaru wagon, and the light wouldn’t change. So I jumped lanes, and there was no traffic Planning for the next peak season? Ensure your website is fast, secure and available 24/7. Click here to learn how., but still the light was red. I looked over to the wagon, wondering if maybe it might be heading to the AT&T store. Nah. A retired couple, looked like. As I was trying to figure out if there were cameras at the intersection that would snap a shot of me running a red light and trigger a ticket, it turned green. As I pulled into the AT&T parking lot, the Subaru did too. A woman of about 60 jumped out to get in line. She introduced herself, and she was bubbling with excitement. Her husband showed up with their chairs. Turned out they were getting a pair of 32GB iPhones — they’re grandparents, and they’re willing to wait in line at 4:30 in the morning to get their hands on the new iPhone 4!
Wow. Talk about market penetration. Read the rest of this entry »